Business directories such as yellow pages have been around for years, and for the most part the time it is the fastest and easiest way to find certain businesses, products, or services in your local area.
However, ancient print directories have several advantages compared to online business directories:
People use more internet and more to find local businesses to deal with. The internet has proximity that cannot be matched with a list of print directories. You can get different services like marbles polish, ground engaging tools, and many more through the online business directory.
You can not only find dozens of online businesses, but also comments, reviews, and comparisons.
Most printed business directories are only updated once a year. This means that a directory listing may be out of date by the time a consumer tries to contact a business.
As a business owner, it makes the listing useless for advertising short-term or seasonal specials. With an online directory listing, the business owner can edit their listing at any time.
Print directory listings are not cheap. The cost of production of a print directory makes it necessary to charge fairly high prices for business listings.
This may put a listing out of reach of a small or start-up business. Many businesses don't even track the response rate they get from their business directory listing.
They don't know what each lead is actually costing them. Website visitor tracking is relatively easy to implement and can give you a good idea of the effectiveness of your marketing.