Slowly, local businesses are realizing that their marketing power has shifted from local ads and radio to the internet search engine. With an increasing rate of people using search engines to locate local services, instead of looking through "the book" for a local professional, they are able to use the search engines to help them find the right one.
This is the new age of commercialism. People don't want to waste their time looking for services. A quick internet search brings up results that may end up being a request. Fill in some fields and hit the send button. A local business will call you the next day to set up a visit. Businesses nowadays opt to outsource local seo companies for optimizing their websites.
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This trend is especially evident in small college towns all across the country. The young people who move to a new area aren't familiar with local brands and businesses. Even faculty members are unaware of local contact information. So, just like most people today, they look to the internet to find help.
It is a good idea to communicate with your potential clients through all possible channels. However, traditional media works well and you can profit from the increase in internet traffic. Local search optimization is a great way to get your business ranked for keywords that best describe your business.